בכתבה של יונה מנדל ב- Jerusalem Post שהתפרסמה בסופ"ש הזה על מסעו השנתי של הרב יאשיהו פינטו וחסידיו השועים לבולגריה, אני משתדל להסביר את פשר החיבור המוזר בין עשירי הארץ לרבני הארץ. אני מצוטט כך:
Contrary to what the media try to present, the main ingredient in any financial success, perhaps next to knowing the right people, is luck,” ascertains Tomer Persico, a PhD student and lecturer at Tel Aviv University on topics of religion and spirituality. “There is simply no real way to know if a business venture will turn out successful or become a disaster. But while the public is not aware of that, the businessmen themselves know this all too well, and all the more so the most successful among them. They know that their intelligence can take no real credit for the millions they made.
This very clear knowledge makes them very frightened, obviously because they don’t want to lose all the power that they now have in miserable future investments. It’s common knowledge that the riskier the decision, and the less control we have over its outcome, the more we will tend to invent some magical way of ensuring it will go well. That’s why, for example, sports are filled with superstitions.
So it’s easy to understand why so many millionaires depend on these spiritual figures: They are scared that luck will turn against them, and the rabbis provide an easy – but ‘deep and authentic’ – way to boost their confidence.
וראו את שאר הכתבה לפירוט המסע עצמו.